Consumers should look for stores that are members of The American Gem Society (AGS), an elite group of the finest jewelers in the United States. These stores are required by AGS to be tested annually on the latest gemological information and research, while upholding the highest ethical standards and fairness in pricing . Goto AGS.org for zip code directory of member in your area..

If an AGS jeweler is not in your area try to find a local, family owned jewelry business. One that has been in operation for some time, with ties to your community.